The Story

“Julahaa Sarees (formerly known as Chitrakoot Sarees) was established in 2014 in Surat, Gujarat. The founding members of this brand bring with them 40 years of experience in the saree business, making Julahaa one of the most well-established saree labels in the industry.”

With strong roots in the Surat Textile Market, the team at Julahaa Sarees has revolutionized the Surat Saree Industry by introducing new technology, automation processes, and capital-intensive machinery, all while maintaining a traditional approach to heritage designs and patterns


Welcome! This is where the grand tapestry of Julahaa, India’s fastest-growing saree brand and one of the most trusted saree manufacturers in India, unfolds its story and lets you peek behind the pattern of its making. It is here where the ‘Julahaa History’ whispers its legacy of willpower & dedication.

Our 3 core tenets (Ethics, Quality & Etiquette) represent our 3 core beliefs (Evolution, Innovation & Tradition).

Our Vision

To penetrate India’s most far-reaching regions and establish our brand name where ethnic saree is not just a fashion statement but a tradition that is carried throughout generations.

To establish ourselves as the top-tier saree brand of India by 2025.

Our Mission

Julahaa's lifelong commitment lies in ensuring that each & every woman, wherever she may be located, possesses at least one Julahaa Saree in their wardrobe.