Saree Retailer’s Comprehensive Guide to Durga Pooja 2024

Durga Puja is a time of festivity for the entire country, but in the City of Joy, it is celebrated on another level of vigor and enthusiasm. People of Kolkata await the pujo all year long, and when it arrives, bringing Maa Durga into their lives for nine whole days, they go all out on the festivities. As Durga Pooja 2024 is knocking at our doors, retailers of Kolkata have already started stocking their stores up with festive collections of ethnicwear; sarees in particular. 

Take the tradition of pandal hopping, for instance. It was Kolkata where the practice of building elaborate, colorful pandals in welcome of Maa Durga had first started. 

During the nine days of Navratri, devotees visited these pandals to worship Maa and marvel at the fine art and craftsmanship that went into making them. Today, pandal hopping has spread to many different parts of the country. 

If you’re a retailer on the outlook for the latest saree trends for Durga Pooja, we have just the perfect suggestion for you. Join us as we explore the must-have products retailers should bring into their stores this Pujo. 

Durga Pooja 2024 – What Does It Mean For the Saree Retail Businesses?

Whether the people of Kolkata plan to indulge in pandal hopping or take the opportunity to gather friends and family, one thing is certain – they have to dress immaculately for the occasion. 

After all, Durga Puja is the one time of the year when they’re proud to reflect their roots in their attires as they celebrate the festivities. Men are seen clad in kurtas, while women embrace their traditional side by wrapping themselves in sarees. In Kolkata, this means most women will go out decked in Bengali Saree For Durga Puja.

Shopping for Durga puja is an equally vibrant experience. Markets and malls are crowded with shoppers, who are determined to look their best, most ethnic selves for the upcoming pujo. 

To further encourage these enthusiastic shoppers into their stores, most outlets boast new collections of Bengali saree for Durga Puja, offering heavy discounts on these festive sarees.

For the retail businesses, this indicates an opportunity ripe for a boost in their ethnic wear sales, especially that of festive sarees. It is for these reasons that most Indian fashion brands release their most prized ethnic collections before the Durga Puja season. 
The retailers who have understood that more than a religious festivity, the pujo is a cultural celebration, make the most business in this booming season. By centering their collection around the cultural aspects of the puja, they appeal to their customers, offering them latest saree trends for Durga Pooja.

For many small and medium-sized retailers, their saree sales in the Durga puja season make up a huge part of their annual revenues. In West Bengal alone, saree sales see a hike of over 30-40% around the pujo every year.

The World Of Tana Bana | Welcome To The Origin Story

Julahaa Sarees: A Legacy of Elegance and Tradition

Julahaa Sarees is a fashion brand launched by ‘Les Maisons De Tapobhumi,’ the textile parent company of Surat that was later recognized as the hub of India’s finest ethnic fashion labels. 

The brand saw its grand launch in 2014, with its founding members having a wealth of over 40 years of experience in the saree business. As one can imagine, that kind of experience doesn’t take long to establish a brand as a leading saree label in the industry, which is just what happened in the case of Julahaa Sarees. 

Right from its launch, Julahaa Sarees has been a trendsetter in the saree industry. The brand crossed its 100 crores turnover milestone in 2020. Three years later, it launched Julahaa Celebrations as India’s first saree gifting brand.

The magnificent success that Julahaa has achieved in such a short time stands on the strong core of quality and innovation that are fundamental to the brand’s sarees. Its blend of heritage designs with the latest innovations is what makes the brand one of the fastest-growing saree brands in the country.

A Cut Above: Tapobhumi Exhibiting at Kolkata Couture Expo 2024

Kolkata All Decked Up to Welcome Julahaa’s Pujo Collection

As Durga Puja 2024 is just around the corner, Julahaa is all set with its latest collection, which consists of the latest saree trends for Durga Pooja. The brand prides itself on a no-repeat policy in its festive season saree collection.

Like every year, Julahaa’s 2024 collection boasts new colors, motifs, and designs, which are unlike anything ever seen before. While the upcoming Julahaa collection is yet to be revealed to the public, the team behind the creation has hinted at it being centered around Bengali sarees for Durga Puja.

So, what can buyers and retailers expect from the collection? As the focus will be on Bengali culture, sarees originating from it will take the main stage, including the Baluchari and the traditional Laal Paar sarees. No pujo is ever complete without women being clad in these historic white sarees bordered with vibrant red as they worship Maa Durga.

Other saree trends to look out for in their collection are Bangladesh-originating Dhakai and Jamdani sarees, which are also close to the Bengali roots. 

Not to mention the Organza sarees – the absolute show stealers – which add more gravitas to their collection. Known for their light yet elegant fabric, organza sarees are a popular choice all year round, even more so in the crowded festive season. 

Lastly, the richly colored Patachitra sarees, that are popular for their narrative paintings – similar to that of temple paintings – are also going to be an eye-catching attraction in Bengali Saree For Durga Pooja 2024.

Beyond the saree collection itself, Julahaa has also adopted a strategic branding approach to create hype around its sarees in Kolkata. Its city-wide branding covers the buses, metros, trains, rickshaws, and cabs running around the City of Joy. 
Themed around the pujo, these brandings are colored in an iconic red, building up the excitement surrounding the festivities for the city’s crowd. When these folks are ready to shop for Bengali saree For Durga Puja, they will spot Julahaa sarees easily in the market.

Why Should Retailers Choose Julahaa Sarees This Durga Pooja 2024?

With all that Julahaa Sarees has to offer in terms of quality, innovation, and trendy collections, stocking their stores with the brand’s sarees is an obvious choice for the retailers of Kolkata.

Ahead of Durga Puja 2024, you’d want your store to have everything the shoppers would look for, right? The collection at Julahaa Sarees is designed with this very purpose in mind, containing the latest saree trends for Durga Pooja. It caters to the diversified tastes of women through an inclusive collection of fine festive sarees.

Julahaa Sarees has also built a stellar reputation among its customers over the years, earning itself customer loyalty that only a few saree brands can match in India. Their winning reputation with saree shoppers is bound to boost the sales of their collection in your store. 

Another advantage of retailing with Julahaa is the competitive edge it has gained for the upcoming season, especially in Kolkata. The fashion brand has thought one step ahead to create a buzz, etching its name in the minds of the people of Kolkata through its creative branding strategies spread far and wide throughout the city. 

If the shoppers enter your store and see a brand they’ve come across for months before Durga Puja 2024, it has to hold special importance for them, making them curious enough to check the collection out. And once they do, they’re bound to fall in love. 

This Durga Pooja 2024, Become A Julahaa Dealer Today!

Planning to add Julahaa sarees to your collection in Durga Puja 2024? Perfect! All you need to do now is become an authorized dealer of the brand. But how to become a Julahaa dealer? It’s a straightforward process that’ll just take you a couple of minutes.

Head to Julahaa’s website, and scroll all the way to the bottom of the Homepage. Here, you’ll find three separate form links – for Dealers, Tradelinkers, and Influencers.

Click on the Dealer link, and a form will appear on your screen. You have to fill in your name, official email address, contact number, and a message to their brand detailing your order requirements. Once you’re done, hit the SUBMIT FORM button at the end, and your job is done! Someone from Julahaa’s team will get in touch with you shortly.

To know more about Julahaa, visit https://www.julahaa.com/

Follow @julahaasarees on Instagram for more updates.