Dussehra 2024: Festive Season Saree Trends For Retailers

With Durga Puja less than a month away, shoppers have started scouring stores for their Dussehra 2024 outfits. 

While the saree sales are at their peak throughout the festive season, when it comes to Dussehra, women don’t want to drape themselves in just any saree.

If you’re a store owner still waiting on the new stock arrival for Dussehra, this blog on new saree trends for Dussehra 2024 will be very helpful to you.

Fabrics & Colors That Will Dominate Festivities of Dussehra 2024

Let’s talk fabrics first. 

While chiffon and georgette might steal the shows at parties, when it comes to the festivities of Dussehra, silk is an unbeaten candidate. 

While silk is the go-to fabric for picking sarees for Dussehra, among colors, the bold shades of 

Red, 

Oranges, 

Bottle green, 

Black, 

Grey and,

Deep blues are trending this season.

Rich colours aren’t just elegant but also make women stand out. 

Any woman who feels confused about what to wear for Dussehra 2024 will first prefer to pick a richly coloured saree.

Psyche Behind Buying Fusion Sarees for Festivals

Fusion sarees combine the sophistication of the East and the comfort of the West.

This results in a product that is a perfect match for women who want to embrace the grace of a saree without the hassle of managing it. 

While the fabrics of these sarees remain the same, their cut, finish, and contemporary design add a unique modern touch. This makes these sarees more appealing among women in their 20s and 30s, particularly to the Gen Z women who want to dress up traditionally for Dussehra but with a modern flair.

So, if young women shoppers come looking for the ideal outfit for Dussehra 2024 in your store, you can point them to the fusion sarees straightaway. 

Fusion sarees for festivals also make a great choice for women living overseas, visiting their families in India to celebrate the festivities together.

What Retailers Should Stock Up On this Dussehra 2024?

For shoppers looking to stock premium silk sarees in their store for Dussehra, Julahaa Sarees is a one-stop solution. 

Its exclusive collection of festival sarees includes Paithani, Kanjeevaram, Dharmavaram, Banarasi, Laal Paar and special paithani-kanjeevaram fusion sarees. 

Sarees from Julahaa, with its signature rich-weave pallu designs, are the best in line, both in terms of traditional Indian aesthetic and its ‘feel fall’. 

So, if shoppers are making a list of the top 10 Dussehra outfits to wear in 2024, you can expect these colors to be included in at least seven of them. 

Keeping the current colour trends in mind, the festive collection at Julahaa Sarees is curated with a diverse colour palette to easily cater to all shopping demographics.

The Fusion of Tradition & Modernity At ‘Julahaa’

Julahaa Sarees has specifically curated the fusion saree collection featuring paithani-kanjeevaram fusion with the upcoming festivities in mind. 

Crafted after months of research and development into the upcoming trends of 2024, this collection can be the show-stealer of your store. 

Why Is Julahaa’s Festive Stock a Must For Your Store? 

It’s a no-brainer that you must have Julahaa’s festive collection in your store for Dussehra 2024. 

This is the kind of collection you show your customers when they are confused about what to wear for Dussehra 2024. 

Trust us, once they see the collection, they’re not going to want to keep looking further. 

So, if you want your shoppers’ search for the right outfit to end at your store, Julahaa’s festive stock is a must for you. 

How to order new saree stock for Dussehra 2024?

Is this your first time ordering Julahaa’s stock? Don’t worry, becoming a Julahaa dealer takes only a few minutes. 

All you need to do is visit our website, scroll down to the ‘Let’s Collaborate’ section, and click the Dealer link. 

As soon as a dealer form appears on your screen, fill in your details – name, email address, contact number, and message – and hit Submit. 

That’s it! 

Once the form is submitted, someone from their team will contact you soon.